Hi, I’m So-and-So!

I’m a creative director and designer with 15+ years of experience turning ideas into memorable brands. I lead by doing: shaping concepts, building design systems, and staying hands-on from start to finish.

I create digital-first brand identities for startups and global brands across industries like fashion, music, art, healthcare, IoT, architecture, and education. Always grounded in strategy and craft.

I’ve worked with brands like Google, Nike, Spotify, Framer, and Obsidian. Currently serve as Creative Director at Hello Friday.